MCPR collaborated with National Geographic to promote its groundbreaking series, "Arctic Ascent with Alex Honnold." This series documents climber Alex Honnold's audacious expedition in Greenland, confronting the stark realities of climate change head-on. We devised a comprehensive media strategy, meticulously tailored to secure widespread coverage across the UK and EMEA regions. We orchestrated a series of high-profile interviews with Alex Honnold, leveraging his compelling narrative and the pressing issue of climate change. The team targeted a diverse range of media platforms, spanning print, online, and podcasts, ensuring maximum exposure. The prominent coverage secured included features with GQ, Daily Telegraph, Metro, MailOnline, Daily Star, and Total TV Guide, among many others. A strong TV previews campaign further bolstered the series' visibility with widespread recognition for the series across the board in the listings press. In addition, MCPR handled interviews for Alex with over 30 different EMEA publications in the lead-up to the show's premiere across the various regions.

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MCPR collaborated with National Geographic to promote its groundbreaking series, "Arctic Ascent with Alex Honnold." This series documents climber Alex Honnold's audacious expedition in Greenland, confronting the stark realities of climate change head-on. We devised a comprehensive media strategy, meticulously tailored to secure widespread coverage across the UK and EMEA regions. We orchestrated a series of high-profile interviews with Alex Honnold, leveraging his compelling narrative and the pressing issue of climate change. The team targeted a diverse range of media platforms, spanning print, online, and podcasts, ensuring maximum exposure. The prominent coverage secured included features with GQ, Daily Telegraph, Metro, MailOnline, Daily Star, and Total TV Guide, among many others. A strong TV previews campaign further bolstered the series' visibility with widespread recognition for the series across the board in the listings press. In addition, MCPR handled interviews for Alex with over 30 different EMEA publications in the lead-up to the show's premiere across the various regions. 