MCPR orchestrated an exceptional PR campaign for client TUI to promote the highly anticipated second season of "The World Cook" on Prime Video. During the filming of the series, we secured key media to visit the set, providing them with a behind-the-scenes look at Season 2. Furthermore, we secured a huge range of interviews with presenters Emma Willis and Fred Sirieix, targeting top-tier media across national, showbiz, food and beverage, and entertainment outlets. Crafting the series press release and conducting press pack interviews with Fred and Emma further bolstered our PR toolbox. Additionally, we facilitated numerous broadcast opportunities as we approached the season launch, with Fred and Emma making appearances on several daytime TV shows and national radio stations. We handled influencer attendance at the series launch party, and sold in event images for next-day coverage.