MCPR executed a stellar PR campaign to promote Billy & Molly: An Otter Love Story, achieving exceptional visibility for its launch on National Geographic and Disney+. The campaign included heavyweight TV news coverage, including appearances by stars Billy and Susan on This Morning, BBC Breakfast, Sky News, and BBC News, with the show gaining such momentum that it even appeared on the ITV Lunchtime News. Print coverage included standout pieces in The Telegraph, The Times, The Guardian, and Daily Mail Weekend, alongside comprehensive listings in all major TV magazines. This widespread media success generated nationwide buzz, making it National Geographic's highest-rated programme of the year.