MEDIA ITEMS

REACH

MCPR delivered the publicity campaign for Disney and Formula 1’s Fuel the Magic collaboration, supporting its European debut in London and at the British Grand Prix at Silverstone. Targeting entertainment, lifestyle, sport and consumer media, MCPR showcased partner activity at Silverstone and across London, including appearances by Mickey Mouse and Minnie Mouse, performances from Disney’s West End productions and new Disney x F1 merchandise. MCPR ran the press office remotely throughout the weekend and spotlighted the bespoke racing helmet created to raise funds for Make-A-Wish, securing national and specialist coverage and positioning the collaboration around sport, entertainment and Disney storytelling.

Disney x Formula 1

MCPR transformed the launch of Mattel’s Disney and Pixar Toy Story 5 toy range into a national conversation about childhood, creativity and the future of play. Building on the insight that the first generation raised with Toy Story are now parents themselves, MCPR commissioned research among 1,000 UK parents and an academic paper from child development expert Dr Jacqueline Harding. The campaign combined evidence-led storytelling, expert commentary, national and regional features, product PR and a media panel at Young V&A, hosted by Anna Whitehouse. It generated 366 pieces of earned coverage, reached 116 million people and secured a product showcase on ITV’s This Morning.

Launching Mattel’s New Toy Story 5 Toy Range

MCPR partnered with the Disney Destinations press team to help devise and deliver a multi-phase PR campaign for the launch of World of Frozen at Disneyland Paris. We handled the opening-date announcement, working with leading newswires and influential media contacts to propel the story into global headlines. On the ground throughout launch weekend, we led celebrity content creation, capturing standout assets featuring the British stars in attendance. We managed the photographer and videographer to ensure every image and film met premium editorial standards, while securing celebrity quotes and producing all UK press materials. We then sold the content into national media, achieving widespread coverage across leading UK media outlets.

The Launch of World of Frozen at Disneyland Paris 

Mark Collins PR is a leading independent entertainment and celebrity PR agency working across TV and streaming, media brands, kids and family, travel, and celebrity and expert PR. Based in London, UK, we specialise in high-impact public relations campaigns. Powerful and authentic storytelling, engaging content, and an unparalleled understanding of the ever-evolving media landscape sit at the heart of our work. 