MCPR partnered with the Disney Destinations press team to help devise and deliver a multi-phase PR campaign for the launch of World of Frozen at Disneyland Paris. We handled the opening-date announcement, working with leading newswires and influential media contacts to propel the story into global headlines. On the ground throughout launch weekend, we led celebrity content creation, capturing standout assets featuring the British stars in attendance. We managed the photographer and videographer to ensure every image and film met premium editorial standards, while securing celebrity quotes and producing all UK press materials. We then sold the content into national media, achieving widespread coverage across leading UK media outlets.