MCPR delivered the publicity campaign for Disney and Formula 1’s Fuel the Magic collaboration, supporting its European debut in London and at the British Grand Prix at Silverstone. Targeting entertainment, lifestyle, sport and consumer media, MCPR showcased partner activity at Silverstone and across London, including appearances by Mickey Mouse and Minnie Mouse, performances from Disney’s West End productions and new Disney x F1 merchandise. MCPR ran the press office remotely throughout the weekend and spotlighted the bespoke racing helmet created to raise funds for Make-A-Wish, securing national and specialist coverage and positioning the collaboration around sport, entertainment and Disney storytelling.