National Geographic

MCPR orchestrated a flagship PR campaign for the launch of National Geographic's ground-breaking new television series, Building Impossible with Daniel Ashville. The campaign aimed at generating strong brand awareness, fostering audience engagement, and positioning the series as a must-watch show, all while establishing Daniel Ashville as a compelling and influential talent in the architecture and engineering field. Our exclusive press junket provided media outlets, including national publications, TV, radio, and online platforms, the opportunity to conduct in-depth interviews with Daniel Ashville, ensuring comprehensive media coverage. We developed a captivating news story focusing on remarkable building projects aligning with the show's themes of pushing boundaries and sustainability. A UK-based survey was conducted for localised news coverage. Our TV previews campaign strategically targeted key outlets and journalists to generate excitement for the series, providing press materials and preview copies for maximum exposure. An immersive event at Daniel's construction sites offered journalists hands-on experiences, mirroring the challenges and innovations in ambitious building projects. We capped it off with an extensive broadcast day, with Daniel completing interviews with a mix of national and regional stations, along with TV and podcast interviews to engage the audience and generate interest.