MCPR worked alongside Channel 4’s press office and Cancer Research UK to deliver sustained programme publicity for Cancer Detectives: Finding the Cures. The strategy was designed to maintain media interest beyond the opening episode while spotlighting the pioneering scientists, patients and potentially life-changing research featured throughout the series. MCPR created a comprehensive press pack, helped shape the wider publicity strategy and developed national, regional, broadcast and specialist science opportunities around each story. The campaign secured strong coverage across national news, features, newswires and TV listings, alongside extensive regional coverage tailored to each location featured in the series, sustaining interest throughout.