National Geograohic

MCPR delivered a UK publicity campaign for National Geographic’s Chernobyl: Inside the Meltdown, timed to coincide with the 40th anniversary and its launch on National Geographic and Disney+. We developed the strategy, briefed contributors and secured high-profile interviews with survivors, first responders, key figures involved in the disaster and the production team. This included coordinating interviews with interpreters and ensuring contributors were supported throughout. Coverage included multi-page newspaper and magazine features, alongside spin-off news stories exploring the human experiences behind the catastrophe. We also placed programme clips and trailers with leading media outlets and delivered a previews and reviews campaign.