MCPR managed media relations for Coleen and Wayne Rooney’s family visit to Disneyland Paris, delivering standout brand exposure across showbiz, lifestyle, and travel media. Our brief encompassed crafting compelling press materials, securing high-impact media placements, and driving coverage across top-tier outlets. We spotlighted the Rooneys’ stay at the newly refurbished Disneyland Hotel, their excitement over the Disney Tales of Magic nighttime show, and their adventure through iconic attractions like The Twilight Tower of Terror and Avengers Campus. A standout moment was Cass Rooney’s surprise birthday celebration, adding an emotive storytelling element that resonated with media and audiences alike. Through strategic outreach and tailored media engagement, MCPR secured widespread positive coverage, reinforcing Disneyland Paris as the ultimate family destination. The campaign successfully positioned the resort at the centre of entertainment and travel conversations, using the Rooneys' star power to bring its magic to an even wider audience.