MCPR delivered a high-impact PR campaign for David Blaine: Do Not Attempt, the illusionist’s boldest TV series to date. We produced an in-person London press junket for UK and EMEA media, featuring a breakfast roundtable where Blaine performed up-close magic for attending journalists. This was followed by exclusive interviews and magic demos with Capital and Heart Breakfast presenters. The campaign secured widespread features coverage across national broadcast, print, and digital platforms. Strategic content sell-ins and strong previews across the board firmly put the series on the map at launch, establishing it as must-see TV and reinforcing Blaine’s reputation as a modern master of illusion.

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MCPR delivered a high-impact PR campaign for David Blaine: Do Not Attempt, the illusionist’s boldest TV series to date on National Geographic and Disney+. We produced an in-person London press junket for UK and EMEA media, featuring a breakfast roundtable where Blaine performed up-close magic for attending journalists. This was followed by exclusive interviews and magic demos with Capital and Heart Breakfast presenters. The campaign secured widespread features coverage across national broadcast, print, and digital platforms. Strategic content news sell-ins and strong previews across the board firmly put the series on the map at launch, establishing it as must-see TV and reinforcing Blaine’s reputation as a modern master of illusion.