MCPR collaborated with the Disney Destinations press team to promote the grand reopening of the iconic 5-Star Disneyland Hotel at Disneyland Paris after its epic two-year renovation to transform it into the world's first hotel dedicated to Disney royalty. Our PR efforts included securing a range of media for an exciting online press conference, with a range of high-profile national news and lifestyle outlets taking part. In addition, MCPR targeted luxury and premium titles to preview the hotel relaunch. By strategically engaging with these publications, we helped to ensure the launch received coverage from influential sources within the luxury travel and lifestyle sectors, further enhancing the hotel's prestige and desirability among its target audience. We also played a crucial role during the grand reopening press event by managing celebrity attendees on the ground and creating compelling photo and video assets. These assets were subsequently sold in by MCPR to generate widespread press coverage, contributing to the successful coverage of the the hotel's re-launch.