MCPR supported Disneyland Paris in delivering a deeply moving and widely celebrated media moment to launch the Disney Music Festival, in partnership with Make-A-Wish and British music star Sam Ryder. Timed with World Wish Day, the event saw four children living with critical illnesses have their wish granted - to perform live on stage at Disneyland Paris. As part of the celebration, they were joined by Sam Ryder to sing “Viva La Musique”, the festival’s official anthem, in front of Sleeping Beauty Castle. The campaign launched with an exclusive feature on ITV London Tonight, filmed during rehearsals at London’s AIR Studios. The performance marked the start of Disneyland Paris’s first-ever Disney Music Festival and spotlighted Disney’s 45-year partnership with Make-A-Wish. National media coverage followed across broadcast, digital, and entertainment titles - reinforcing Disneyland Paris’s commitment to creating unforgettable, joy-filled experiences for children and families.