As part of our retained PR services for Disney Store, we executed a dedicated six-month holiday campaign to maximise media engagement around the standout product ranges available at DisneyStore.co.uk and the flagship London Oxford Street store during the festive season. We created an eye-catching press pack with highly digestible information, making it easy for journalists to access key details without unnecessary clutter. Our strategy spanned a wide range of media, from shopping editors and kids & family outlets to interiors and fashion journalists, ensuring comprehensive coverage. We also collaborated with influencers for both paid and gifted content, delivering immersive storytelling that helped Disney Store stand out from the crowd. The result? Hundreds of articles and media mentions in the lead-up to Christmas, driving impactful messaging and widespread visibility for Disney Store and its must-have holiday collections.