Disney CPGP

MCPR successfully oversaw the celebrity engagement, press, and influencer marketing for the Disney Store VIP event, marking the kickstart to the 2023 festive season for The Disney Store and shopDisney. We secured attendance from 224 individuals, including celebrities from the worlds of TV, music, and fashion such as Alex Jones, Sam Faiers, Binky Felstead, Steph McGovern, Louise Roe, and Michelle Heaton, alongside 33 influencers and 25 top-tier media. Beyond orchestrating this high-profile gathering, we took charge of on-the-ground content creation, ensuring seamless photo opportunities and capturing compelling celebrity soundbites, which were sold in for next-day news stories, allowing us to secure significant media coverage. The event blended immersive experiences, exclusive product showcases, and a charitable component that each brought the magic of Disney to life and celebrated the holiday spirit in style. The enchanting experience featured Disney's Christmas gift range, exclusive "Wish" and "Frozen" collections, and themed spaces, which were highlighted throughout the coverage. The event also supported Make-A-Wish, with Disney donating USD $300,000.