MCPR spearheaded the PR campaign for the launch of Disney Store at Selfridges, showcasing exclusive Disney Parks merchandise in the UK for the first time. The campaign centred on widespread media outreach announcing all locations, with a particular focus on London’s Oxford Street Selfridges store. To amplify the launch, MCPR organised and managed a high-profile influencer event attended by Disney fans, lifestyle and travel creators, ensuring strong organic social content and buzz. TV presenter Binky Felstead was engaged to officially open the store with a Disney Key Ceremony, delivering showbiz-friendly news content. Alongside this, the team ensured ongoing visibility for the nationwide roll-out in Manchester and Birmingham, positioning Disney Store at Selfridges as the ultimate festive shopping destination and embedding it within the broader ‘A Most Magical Christmas’ campaign.