MCPR delivered a full-service PR and event management campaign to support the launch of a limited-time Disney Store pop-up at Westfield White City. From developing key messaging to managing logistics, press materials, and on-the-ground event execution, the team ensured a seamless and high-impact debut. The immersive retail destination was designed to bring Disney storytelling to life, showcasing exclusive products from the summer shop collection and the new 

 film. Daily opening ceremonies, sculpted icons, and appearances by beloved characters added magic and shareability to the guest experience. MCPR also secured and managed attendance from press and influencers, achieving widespread national and regional coverage alongside strong social engagement, driving buzz and excitement around the store.

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MCPR supported the launch of a new limited-time Disney Store retail destination at Westfield White City, delivering a full-service PR and event management campaign in June 2025. The team developed compelling key messaging to announce the store opening and oversaw all logistics, including press materials, launch planning, and on-the-ground event support, ensuring a smooth and impactful debut. The immersive pop-up store was designed to bring the magic of Disney storytelling to life, featuring exclusive product ranges including the full summer shop collection and merchandise inspired by the new Lilo & Stitch film. Signature touches such as daily opening ceremonies, sculpted icons, and appearances from beloved characters created a highly shareable guest experience. MCPR secured and managed attendance from press and influencers, resulting in widespread national and regional media coverage and strong engagement across social platforms.