Disney Store and Lucasfilm

MCPR delivered an integrated entertainment and consumer product PR campaign for Disney Store, celebrating May the 4th and its Star Wars collection. The campaign centred on a dedicated product showcase for leading journalists and influencers, offering an exclusive preview of the range under strict embargo, and generating strong attendance and engagement. Ahead of Star Wars Day, MCPR secured a series of UK-exclusive product reveals, creating a sustained flow of media coverage and social content around the key retail moment. Targeted influencer gifting and a wider consumer product PR push further increased awareness of the collection across national, lifestyle, retail and entertainment media, reaching Star Wars fans nationwide.