MCPR created, produced and managed a hugely successful, immersive launch event at the Ham Yard Hotel in London for Disney's Winnie the Pooh collaboration with The King’s Trust and George at Asda. MCPR transformed the venue into the Hundred Acre Wood, bringing the limited-edition collection to life through imaginative product displays, children’s activities, themed food and drink, character appearances and bespoke artwork created for guests by a Disney artist. A targeted press and influencer campaign drove attendance, product placement and event coverage across consumer, fashion, family and entertainment media, amplifying both the collection and the young designers at the heart of the partnership.