Hedkandi | One Foot in the Rave
MCPR teamed up with Hedkandi, the world-renowned dance music brand and events company, for a heartwarming crowdfunding campaign that fulfilled the dream of a 74-year-old dance music enthusiast, Robert Johnson, to relive the magic of Ibiza. Surpassing their GoFundMe target with over £2,000 raised, the campaign garnered extensive media attention. Through interviews, news generation, and outreach to both national and local media, including ITV News, BBC Radio Five Live, Daily Mirror, Daily Star, Mixmag, LadBible, and Saga, amongst many others, the campaign shared Robert's inspiring journey with the world, uniting generations in celebrating his enduring spirit within the dance music community. The success of MCPR's campaign underscores the potent combination of human-interest storytelling and strong media contacts, which are instrumental in propelling a story to trend on the national news agenda.