MCPR led the PR for Disney Destinations International's partnership with ITV, featuring a special "In For A Penny" episode filmed at Walt Disney World Resort, Florida - the show’s first outside the UK. Hosted by Stephen Mulhern, the episode highlighted iconic attractions to boost Disney’s brand awareness. The campaign combined editorial coverage with social media engagement, targeting TV, entertainment, and travel sectors. Media mailers with Disney-themed merchandise and a custom board game supported the "Early Booker" initiative. This approach generated widespread media coverage, strong social engagement, and successfully positioned Walt Disney World as a must-visit destination.