Jaws @ 50: The Definitive Inside Story, National Geographic, Disney+, MCPR, Mark Collins PR, National Geographic PR agency, celebrity PR, entertainment PR, Media Brands PR, London Entertainment PR agency

Jaws @ 50: The Definitive Inside Story

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CLIENT

National Geographic and Disney+

BRIEF

MCPR delivered a high-profile PR campaign for Jaws @ 50, National Geographic’s anniversary documentary celebrating the legacy of one of cinema’s most iconic films. The only authorised documentary on Jaws, the film features exclusive interviews with key figures including Steven Spielberg, Richard Dreyfuss, and Lorraine Gary. MCPR secured and coordinated interviews with ocean conservationist and wife of the late Peter Benchley, Wendy Benchley, and director Laurent Bouzereau across print, online, broadcast, and syndication, ensuring maximum reach. The campaign launched with a dedicated Jaws @ 50 segment on Good Morning Britain, setting the tone for sustained momentum. Multiple front cover splashes across leading TV magazines and weekend supplements helped drive awareness, firmly establishing the special as a must-watch tribute to a cultural phenomenon on National Geographic and Disney+.

RESULTS

272

MEDIA ITEMS

200M

REACH

Jaws @ 50: The Definitive Inside Story, National Geographic, Disney+, MCPR, Mark Collins PR, National Geographic PR agency, celebrity PR, entertainment PR, Media Brands PR, London Entertainment PR agency
Jaws @ 50: The Definitive Inside Story, National Geographic, Disney+, MCPR, Mark Collins PR, National Geographic PR agency, celebrity PR, entertainment PR, Media Brands PR, London Entertainment PR agency

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