
Jaws @ 50: The Definitive Inside Story
CLIENT
National Geographic and Disney+
BRIEF
MCPR delivered a high-profile PR campaign for Jaws @ 50, National Geographic’s anniversary documentary celebrating the legacy of one of cinema’s most iconic films. The only authorised documentary on Jaws, the film features exclusive interviews with key figures including Steven Spielberg, Richard Dreyfuss, and Lorraine Gary. MCPR secured and coordinated interviews with ocean conservationist and wife of the late Peter Benchley, Wendy Benchley, and director Laurent Bouzereau across print, online, broadcast, and syndication, ensuring maximum reach. The campaign launched with a dedicated Jaws @ 50 segment on Good Morning Britain, setting the tone for sustained momentum. Multiple front cover splashes across leading TV magazines and weekend supplements helped drive awareness, firmly establishing the special as a must-watch tribute to a cultural phenomenon on National Geographic and Disney+.
RESULTS
272
MEDIA ITEMS
200M
REACH


