MCPR spearheaded the UK launch campaign for National Geographic’s LION, positioning the BBC Studios Natural History Unit production as must-see landmark television. Our strategy combined access and sustained media relations: an exclusive production feature in The Times; targeted junkets with The Lion King live-action director Jon Favreau, BBC Studios Natural History Unit Creative Director Mike Gunton and the filmmaking team; and a Radio Times press trip. We sustained momentum across transmission with deep-dive interviews, five-star reviews, trailer placements, previews and specialist wildlife and science coverage. Streaming on Disney+, the four-part series follows Kio’s remarkable four-year journey from cub to king, uniting cinematic storytelling, pioneering technology and groundbreaking natural history filmmaking.

National Geographic and Disney+