Disney Consumer Products

MCPR partnered with Disney Consumer Products to launch the Grogu Café, timed to coincide with the release of the new movie The Mandalorian and Grogu. Our campaign announced the experience across national, technology and geek, consumer lifestyle, local listings, and food and beverage media, supported by a strong influencer outreach programme. To build anticipation, we secured Gen Z and lifestyle creators for a Galactic Baking Academy at Bread Ahead, where guests made Grogu doughnuts, helping to generate early buzz and social momentum. We then drove press and influencer attendance at the café launch, managing photography and video creation on the day to maximise real-time content capture and amplification. In total, the campaign delivered 50 attendees at key events, 2,613 public attendees at the café experience, 138 social media items, and 467 pieces of influencer coverage. This activity generated 28.6M reach across social media and 78.7M influencer reach, contributing to strong national visibility. PR assets from the launch event were rapidly sold into media, resulting in next-day coverage and sustained awareness across the UK.