MCPR delivered a high-impact campaign for Disney Cruise Line’s Shipmates Challenge, fronted by celebrity couple Emma and Matt Willis. The team helped shape the creative concept, oversaw the production of a standout YouTube video, and commissioned research into UK holiday habits to support the story. On launch day, MCPR secured national news coverage and coordinated digital and broadcast interviews with Emma and Matt across key outlets. A full press pack and campaign materials were developed to support outreach. The result: increased visibility for Disney Cruise Line, highlighting its unique family holiday experience.