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National Geographic | Fiennes Return to the Wild
CLIENT
National Geographic
BRIEF
MCPR spearheaded an exceptionally successful PR campaign for Fiennes: Return to the Wild, driving viewership for the National Geographic series and securing standout media coverage. We managed EMEA and UK press junkets with Sir Ranulph and Joseph Fiennes, delivering high-impact features across premier outlets such as The Times, The Daily Telegraph, Radio Times, Newsweek, and more. A particular highlight was a stunning Daily Mail Weekend front cover and feature. The campaign’s centrepiece was an immersive media screening event, featuring a red carpet, series preview, panel discussion, and networking reception, which generated significant buzz and next-day media coverage.
Results
241
MEDIA ITEMS
176M
REACH
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