MCPR successfully spearheaded the publicity campaign for National Geographic's "Lost Cities with Albert Lin." Leveraging exclusive access to host Albert Lin, MCPR orchestrated a virtual press junket, facilitating direct engagement between the national press and Albert. Episode 1 strategically emphasised a Scottish angle, resulting in extensive coverage across print and online platforms. Highlights include double-page features in Daily Mirror, Daily Star, and Daily Record, Sunday Express as well as prominent online exposure in The Times Online, MailOnline, and Sun Online. The campaign secured a total reach of 20,521,433 across 19 media items.

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MCPR successfully spearheaded the publicity campaign for National Geographic's "Lost Cities with Albert Lin." Leveraging exclusive access to host Albert Lin, MCPR orchestrated a virtual press junket, facilitating direct engagement between the national press and Albert. Episode 1 strategically emphasised a Scottish angle, resulting in extensive coverage across print and online platforms. Highlights include double-page features in Daily Mirror, Daily Star, and Daily Record, Sunday Express as well as prominent online exposure in The Times Online, MailOnline, and Sun Online. The campaign secured a total reach of 20,521,433 across 19 media items. 