MCPR collaborated with dance music super producer Jax Jones on an impactful youth and parent outreach campaign aimed at engaging young people across the UK. Through strategic press opportunities in key media outlets, we facilitated interviews and crafted compelling press materials and assets, strategically placed in prominent kids' media. The coverage not only strengthened Jax's connection with youth but also illuminated his journey, highlighting how music has been a source of inspiration throughout his life. Additionally, we curated a mini-series of invaluable tips from Jax, designed to inspire children to explore the music industry and pursue their musical passions.