
Secrets of the Penguins
CLIENT
National Geographic and Disney+
BRIEF
MCPR delivered a standout campaign for Secrets of the Penguins, a visually spectacular National Geographic special airing on Nat Geo and streaming on Disney+. The team led a UK and EMEA press junket with filmmaker Bertie Gregory, raising his profile through high-impact interviews – including a major feature in The Daily Telegraph. Coverage spanned Lorraine, Gogglebox, national press, weekend supplements, and a full sweep of TV listings magazines. Stunning stills and footage placed on TX day earned “Photos of the Week” in both The Guardian and The Telegraph. Strategic syndication via AP and Reuters drove broad visibility in the lead-up to launch.
Results
51
MEDIA ITEMS
132M
REACH


