For the past three years, MCPR has collaborated with National Geographic WILD to lead the UK PR efforts for its fan-favourite annual television event, Sharkfest. Showcasing awe-inspiring programming and featuring A-list celebrities such as Chris Hemsworth, Sharkfest spotlights the enthralling realm of apex predators with a captivating blend of scientific discovery and breathtaking cinematic visuals. Moreover, this initiative actively contributes to supporting the most accomplished scientists and storytellers dedicated to the protection of sharks and their precious oceanic habitat. Since 2021, our PR campaigns for Sharkfest have achieved remarkable success, resulting in an impressive 350+ media features and previews that have reached an audience of millions, firmly establishing the annual event and the incredible scientists and experts involved in the series on the map with audiences.