TOGETHER: A Pixar Musical Adventure
As the retained PR agency for Disneyland Paris, we developed and executed a celebrity-led launch campaign for the brand-new show, TOGETHER: a Pixar Musical Adventure. Celebrity guests were engaged by us for the premiere event in Disneyland Paris, and our services included on-the-ground PR management, video content and press pack creation, celebrity management, and media relations. In the lead-up to the launch, we also placed behind-the-scenes content offering a first look, with a stand-out positioning piece running in Metro. We also carved up quotes from celebrities that we gathered at the event to create a series of news stories that spun off the news agenda. The successful campaign put the new Pixar show on the map with key travel, lifestyle, entertainment, and family press, with branded press coverage driving hype for Disneyland Paris.