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Tsunami: Race Against Time
CLIENT
National Geographic and Disney+
BRIEF
MCPR spearheaded a full-service PR campaign for Tsunami: Race Against Time, commemorating 20 years since the Indian Ocean tsunami. The series aired on National Geographic and Disney+, with MCPR managing EMEA and UK press junkets, facilitating face-to-face and digital interviews with producers and survivors across three simultaneous rooms. The campaign included a screening and live Q&A with contributors, plus strategic radio and TV interviews securing national news coverage. Syndication efforts targeted PA Media, Reuters, and Associated Press, generating widespread media attention on launch day and amplifying awareness of this compelling series about resilience and survival.
Results
255
MEDIA ITEMS
174M
REACH
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