MCPR led a strategic PR campaign for Tucci In Italy, National Geographic’s highly anticipated series fronted by Stanley Tucci. The series follows Tucci on a personal and culinary journey through Italy, exploring its diverse regions, rich culture, and world-renowned cuisine. As part of the brief, MCPR produced and managed a high-profile screening and press junket at London’s Soho Hotel, securing attendance from top-tier media. Coverage spanned national press, broadcast, and digital platforms, firmly positioning Tucci In Italy as must-watch television and cementing Tucci’s profile as a global travel and food icon.
