Walt Disney Travel Company International

MCPR's PR campaign for Walt Disney Travel Company International highlighted the wellbeing benefits of planning holidays through the “Feel the Magic Early” initiative. A survey of 2,000 Brits revealed 80% view booking holidays as vital for wellbeing, with 61% feeling motivated by having something to look forward to. Psychologist Honey Langcaster-James emphasised how “anticipatory consumption” boosts happiness and family connections. Campaign activities included research, expert collaboration, press pack creation, media briefings, and news sell-ins. National and regional media featured findings and expert insights, promoting Disney’s new 2025 holiday offer as a way to foster optimism, togetherness, and meaningful experiences.