ITEMS

REACH

MCPR orchestrated an exceptional PR campaign for client TUI to promote the highly anticipated second season of "The World Cook" on Prime Video. During the filming of the series, we secured key media to visit the set, providing them with a behind-the-scenes look at Season 2. Furthermore, we secured a huge range of interviews with presenters Emma Willis and Fred Sirieix, targeting top-tier media across national, showbiz, food and beverage, and entertainment outlets. Crafting the series press release and conducting press pack interviews with Fred and Emma further bolstered our PR toolbox. Additionally, we facilitated numerous broadcast opportunities as we approached the season launch, with Fred and Emma making appearances on several daytime TV shows and national radio stations. We handled influencer attendance at the series launch party, and sold in event images for next-day coverage.

TUI | The World Cook Season 2 on Prime Video 

MEDIA ITEMS

MCPR collaborated with National Geographic to promote its groundbreaking series, "Arctic Ascent with Alex Honnold." This series documents climber Alex Honnold's audacious expedition in Greenland, confronting the stark realities of climate change head-on. We devised a comprehensive media strategy, meticulously tailored to secure widespread coverage across the UK and EMEA regions. We orchestrated a series of high-profile interviews with Alex Honnold, leveraging his compelling narrative and the pressing issue of climate change. The team targeted a diverse range of media platforms, spanning print, online, and podcasts, ensuring maximum exposure. The prominent coverage secured included features with GQ, Daily Telegraph, Metro, MailOnline, Daily Star, and Total TV Guide, among many others. A strong TV previews campaign further bolstered the series' visibility with widespread recognition for the series across the board in the listings press. In addition, MCPR handled interviews for Alex with over 30 different EMEA publications in the lead-up to the show's premiere across the various regions. 

Arctic Ascent with Alex Honnold 

MCPR collaborated with dance music super producer Jax Jones on an impactful youth and parent outreach campaign aimed at engaging young people across the UK. Through strategic press opportunities in key media outlets, we facilitated interviews and crafted compelling press materials and assets, strategically placed in prominent kids' media. The coverage not only strengthened Jax's connection with youth but also illuminated his journey, highlighting how music has been a source of inspiration throughout his life. Additionally, we curated a mini-series of invaluable tips from Jax, designed to inspire children to explore the music industry and pursue their musical passions.

Polydor Records | Jax Jones

Mark Collins PR is a leading independent entertainment and celebrity PR agency working across TV and streaming, media brands, kids and family, and celebrity and expert PR. Based in London, UK, we specialise in high-impact public relations campaigns. Powerful and authentic storytelling, engaging content, and an unparalleled understanding of the ever-evolving media landscape sit at the heart of our work. 